Description

Company Description

Hybopay is a Gen AI and predictive AI embedded finance connectivity as a service platform company helping B2B clients and B2C users to achieve their financial objectives.

Role Description

This is a part-time remote role for a GTM Account Manager. The GTM Account Manager will be responsible for managing key client accounts, developing and implementing growth strategies, analysing data to drive decision-making, and collaborating with cross-functional teams to optimize the customer journey.

As Sr Manager, Go-To-Market Strategy you will…

Play an integral role in coordinating, executing, and scaling all go-to-market activities across Hybopay. This will require leveraging a detailed understanding of the GenAI markets to identify opportunities that advance our strategic positioning and deliver on our growth objectives. You will work in close partnership with a diverse stakeholder group across Hybopay and broader Hybopay international to implement these strategies – ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, IT products, and the financial industry.

A successful candidate will be an integral member of the Hybopay Go-To-Market Strategy & Operations team, specifically reporting to the leader of the Go-To-Market Solutions team.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

The Job as a GTM Manager

A GTM manager will be familiarized with the backbone of an efficient go-to-market strategy, from product messaging to the appropriate sales campaigns. GTM managers can guide your team through every step of your new service or product launch by carrying out the following key responsibilities:

Conduct market and customer research
Product positioning
Identify the right target audience
Establish a pricing or sales strategy
The overall branding
Sales enablement
Determine the right distribution channels
Launch planning
Oversee all relevant marketing campaigns
Track progress through metrics and data
Gather customer insights
Collaborate with a cross functional GTM team

We’re breaking down the specifics of each responsibility so you can get a better idea of why a GTM manager is important for the success of any GTM strategy.

Conduct market and customer research

As a first step to any GTM strategy, it’s imperative to know your customer base and what your product or service does to meet your customers’ specific needs. Without understanding who your product or service is for, your GTM strategy could be off to a wobbly start! A GTM manager should conduct the appropriate market research to understand where your new product stands and who it serves.

We can break this part of the process into two essential steps: product positioning and researching target audience.

Product positioning

Determining what your product or service will do in a competitive landscape is as important as understanding your customers’ needs. That is, it’s useful to determine how the product or service should be positioned in the market to differentiate it from competitors and resonate with target customers.

Identify the right target audience

Whether through establishing buyer personas or customer segmentation, pinpointing the “who” of your strategy will set your team up for success. An important part of this step is to know your customers’ pain points to better address how exactly your product will help.

Establish a pricing or sales strategy

This requires collaboration with pricing teams to establish competitive pricing strategies that align with market demand as well as company goals.

The overall branding

Another key step is to develop compelling messaging that speaks to your customer base. In other words, develop branding strategies that communicate the products value proposition and benefits effectively to the target audience.

Sales enablement

Success in and for this step depends on equipping the sales team with the necessary tools, training, and resources to effectively sell the product. This includes - for example - sales collateral, presentations, and training programs to build trust with your sales team on what your product or service is all about.

Determine the right distribution channels

When it comes to managing channel relationships, the best approach is to determine the most suitable distribution channels. Whether through direct sales or online platforms, the goal is to reach customers.

Launch planning

Establishing timelines, milestones and promotional activities is crucial to the development and, ultimately, execution of any effective launch plan.

Oversee all relevant marketing campaigns

When it comes to promoting a new product launch, the GTM manager will oversee the creation and execution of marketing campaigns to create awareness and demand for the product, using various channels (digital marketing, advertising, and events).

Track progress through metrics and data

Progress and success depend on your strategy - how clear it is, if KPIs have been communicated and if the right teams are on board. For this, your GTM manager needs to define key performance indicators (KPIs) to measure the success of the Go-to-Market strategy, and regularly analyze data to make informed adjustments as needed.

Gather customer insights

Essentially, a product needs its customer base, and a Go-to-Market manager’s responsibility is to listen closely to what customers need and adapt any existing strategy to that. This step involves gathering feedback from customers, sales teams, and other stakeholders to refine the go-to-market approach and improve the product or service.

Qualifications

Proven experience in account management minimum 5 years, sales, or business development
Excellent understanding of IT sales, subscription-based account management, and generating revenue from product-developed goods and services.
Strong understanding of Go-to-Market (GTM) strategies and the ability to drive business growth
Excellent communication, negotiation, and interpersonal skills
Proficiency in data analysis and reporting tools
Ability to multitask, prioritize, and manage time efficiently
Experience in the technology or financial industry is a plus
Bachelor’s degree in business administration, marketing, or related field

Full job description

Commission based Account Manager, The GenAI markets are a new market and can leverage big returns. Commission based Account Manager will follow Sales Targets and there will be stock options and commission-based sales benefits (it will be discussed in the interview). Sales Targets are defined in quarterly terms and must be reached. Sales of financial products and consulting services.

A successful candidate will be an integral member of the Hybopay Go-To-Market Strategy & Operations team, specifically reporting to the leader of the Go-To-Market Solutions team.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Job Duties:

Serve as a hands-on leader, managing two or more Go-To-Market members while also driving workstreams individually
Identify and develop new strategies and partnerships that support our growth objectives, increase our value proposition to our customers, and deepen our strategic positioning
Partner closely with the cross-functional stakeholders in Sales and Account Management, Performance and Insights, Product, and Operations to support their strategy development and execution
Drive analyses using internal and external data sources to define / inform our go-to-market strategies across sales segments and/or products
Lead team in support of key aspects of our ad platform and go-to-market operations - business planning and revenue operations, product commercialization, seasonal/key moment activation, and/or the development of sales resources and insights
Lead Generation of prospects and finalize sales of product and services
Lead competitive analysis and support voice-of-customer activities, and synthesize this insight to support stakeholders across Hybopay

About You:

Bachelor\\\\\\\'s degree or equivalent experience
6+ years of experience in Sales Strategy & Operations, Financial Industry sales, IT Sales, Management Consulting, or equivalent experience in an organization
Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
Strong analytical problem-solving skills and attention to detail
Understanding of IT systems and financial applications technology
Ability to analyze and synthesize complex information into actionable insights and recommendations
Proven project management skills with experience leading cross-functional initiatives
Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth
Excellent written and oral communication skills